In 2019, the international brand consulting agency Interbrand prepared a list of the 100 best global brands, including auto manufacturers. The selection of the best was based on three criteria: financial activity (here economic profit was taken into account first of all), the role of the brand (how much it influences the consumer’s decision to buy) and the strength of the brand (its reputation and how attached consumers are to it).
We bring to your attention the Best Car Brands, compiled on the basis of the Interbrand rating.
Having started its journey back in 1933, the company never ceases to develop and amaze the world community with innovations. Projects such as the next generation of New York taxis, the Nissan DeltaWing tailor-made for Le Mans, the Nissan Leaf electric car that set new standards for eco-friendly cars and the Nissan Juke, which is actively sold around the world, are clear examples of this.
The German manufacturer of elegant sports cars, whose name is already firmly associated with quality and reliability. The very fact that 70% of cars of this brand are still on the move is impressive! Today this brand has set itself the task of creating at the same time the most powerful, and at the same time environmentally friendly cars – the first steps in this direction have already been taken with the hybrid Porsche Cayenne and Porsche 918 Spyder. Since 2012, the company has been part of the Volkswagen Group, and therefore it now faces another important test – to preserve its identity and uniqueness, without succumbing to outside influence.
Another German carmaker, also part of the Volkswagen Group. Introducing fresh models every year, introducing new technologies and increasing sales by tens of percent in many markets, this company has earned itself a reputation as a manufacturer of high-end European cars, perfectly executed in terms of both design and technology.
The best automotive brand from South Korea, ranked as the fastest growing car manufacturer in the world. Recently, the company has changed its focus from the production of practical cars to more and more luxurious vehicles, while trying to make them as affordable as possible for the buyer. Their products are sold in more than 5,000 car dealerships around the world.
Despite the global problems that have plagued the company since the mid-2000s, in 2012 it managed to show an excellent result! Their models such as Ford Focus and Ford Fusion continue to be sold in huge numbers around the world and do not lose their popularity, including in emerging markets. The international influence of the company, which has been operating since 1903, is growing more and more, thanks in large part to their open approach to customers.
The largest German car manufacturer, whose Volkswagen up! was awarded the title of “Car of the Year” in 2012 (World Car of the Year). The creators of such cultural phenomena as the Volkswagen Beetle and Volkswagen Type 2 continue to hold the brand and sell millions of cars every year. In addition, they have become arguably the most environmentally friendly carmaker in the world today, increasingly exploring the challenges of alternative energy options.
The rating of car brands could not do without this company, which produces models that are very popular all over the world. Only one Honda Accord was recognized as the best car in 2012 in many countries! In addition, the safety and reliability of their products only adds extra points to the manufacturer’s already excellent reputation. Despite some setbacks in recent years, such as, for example, the not quite successful generation of the Honda Civic, the company continues to delight its fans with quality cars.
A German manufacturer whose cars have become synonymous with style and quality. BMW remains one of the leading premium brands in the automotive industry today. In 2012, they became one of the official partners of the London Summer Olympics, providing about 3,000 cars for it. The company has always been keen on innovation, as evidenced by the i-series, focused on powerful and sustainable cars.
BMW’s main competitor for the title of Best Premium Car Manufacturer. For more than 125 years, Mercedes-Benz has been the trendsetter in the automotive market, producing stylish, powerful, safe and high-end vehicles. The motto “Best or Nothing” illustrates the ideology of this German company in the most capacious way.
A company that has far outstripped all its competitors in 2012. The undisputed king of the automotive world, Toyota creates auto history by their very existence. Models such as the Toyota Prius and recent debut Toyota Aqua set the standard for hybrid vehicles, and their incredible level of popularity confirms the viability of green cars. Without stopping to develop over the years, this Japanese brand offers more and more stylish cars, which, at the same time, remain the same affordable for ordinary buyers.