Sony Corporation History
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The history of the creation of the Sony brand is an excellent example of a successful and timely rebranding, as well as the creation of one of the largest international brands in general.

In addition, Sony is a great example of a major umbrella brand for a corporation that brings together various business areas under a single name. Today Sony Corporation includes dozens of global and hundreds of local brands of companies, the largest of which are:

  • Sony Pictures,
  • Sony Mobile,
  • Sony Music,
  • Sony Interactive Entertainment,
  • Sony Financial Holdings and many others, including research laboratories, educational projects and even the Sony Bank of the same name.
Sony Corporation History

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By Vinceslav

Journalist, writer. I write articles and reviews on equipment such as cars, computers, games. Worked for 6 years in the auto and auto parts business. And all my life I have been engaged in computer technology.

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