The history of the creation of the Sony brand is an excellent example of a successful and timely rebranding, as well as the creation of one of the largest international brands in general.
In addition, Sony is a great example of a major umbrella brand for a corporation that brings together various business areas under a single name. Today Sony Corporation includes dozens of global and hundreds of local brands of companies, the largest of which are:
- Sony Pictures,
- Sony Mobile,
- Sony Music,
- Sony Interactive Entertainment,
- Sony Financial Holdings and many others, including research laboratories, educational projects and even the Sony Bank of the same name.